Distribution snapshot
How Priceline treats owners
Commission
15-25%
Average
Payment speed
Merchant (Opaque)
Standard
Cancel risk
Average
Moderate
Market trend
Stable
Stable
Sources: official partner portals, CloudBeds 2026, StayFi, Mirai Research.
Priceline
Part of Booking HoldingsPublic OTA / OpaqueCommission 15-25%No owner reviews yet
Owner sentiment
What owners say about Priceline
Pros
- Opaque model protects your public rate while filling rooms. Good last-minute channel. Express Deals can move distressed inventory.
Cons
- Lower ADR on opaque bookings
- can train guests to always seek deals
- less brand control.
Distribution strategy tip
Use Priceline strategically for distressed inventory only. Set your Express Deals floor price carefully — too low and it erodes your market rate even through opaque.
About this channel
How Priceline sends business
How they send business
Opaque + retail bookings, often prepaid at lower-than-BAR rates
Commission and payment
Priceline virtual card
Notes for hotel owners
ADR erosion risk if you don't watch what they publish.
Same parent company
Other channels under Booking Holdings
Booking Holdings runs 4 channels. Support lines and partner portals are usually shared across the family — one relationship can unlock all of them.