Global Hotel Brand Intelligence Portal
Franchise costs, FDD documents, royalty fees, and owner sentiment — grouped by parent company and chain-scale tier
Showing 199 brands
| Brand | Tier | Properties | Royalty | Documents | Owner Reviews | Engagement | |
|---|---|---|---|---|---|---|---|
Luxury
· 6 brands | |||||||
EDITIONLifestyle |
LuxuryLuxury / Lifestyle |
- | - | - | - | ||
JW Marriott |
LuxuryLuxury / Upper Upscale |
- | - | - | - | ||
Ritz-Carlton |
Luxury |
- | - | - | - | ||
St. Regis |
Luxury |
- | - | - | - | ||
The Luxury Collection |
Luxury |
- | - | - | - | ||
W HotelsLifestyle |
LuxuryLuxury / Lifestyle |
- | - | - | - | ||
Upper Upscale
· 4 brands | |||||||
Gaylord HotelsConvention |
Upper UpscaleUpper Upscale / Convention Resort |
- | - | - | - | ||
Marriott Hotels |
Upper Upscale |
- | - | - | - | ||
Sheraton |
Upper UpscaleUpscale / Upper Upscale |
- | - | - | - | ||
Westin |
Upper UpscaleUpscale / Upper Upscale |
- | - | - | - | ||
Upscale
· 9 brands | |||||||
AC HotelsLifestyle |
UpscaleUpscale / Lifestyle |
- | - | - | - | ||
AloftLifestyle |
UpscaleLifestyle Midscale Upscale |
- | - | - | - | ||
Autograph CollectionLifestyle |
UpscaleLifestyle Upscale |
- | - | - | - | ||
Delta Hotels |
Upscale |
- | - | - | - | ||
ElementExtended Stay |
UpscaleExtended Stay Upscale / Sustainable |
- | - | - | - | ||
Le Méridien |
Upscale |
- | - | - | - | ||
Renaissance |
Upscale |
- | - | - | - | ||
Residence InnExtended Stay |
UpscaleExtended Stay Upscale |
- | - | - | - | ||
Tribute PortfolioLifestyle |
UpscaleLifestyle Upscale |
- | - | - | - | ||
Upper Midscale
· 4 brands | |||||||
Courtyard |
Upper Midscale |
- | - | - | - | ||
Fairfield Inn & Suites |
Upper Midscale |
- | - | - | - | ||
Four Points by Sheraton |
Upper MidscaleMidscale / Upper Midscale |
- | - | - | - | ||
SpringHill Suites |
Upper Midscale |
- | - | - | - | ||
Midscale
· 6 brands | |||||||
citizenMLifestyle |
MidscaleLifestyle Midscale |
- | - | - | - | ||
City Express by Marriott |
Midscale |
- | 5.0%
of gross room rev |
- | - | ||
Four Points Flex by Sheraton |
Midscale |
- | - | - | - | ||
MoxyLifestyle |
MidscaleLifestyle Midscale |
- | - | - | - | ||
StudioRes by MarriottExtended Stay |
MidscaleExtended Stay Midscale |
- | - | - | - | ||
TownePlace SuitesExtended Stay |
MidscaleExtended Stay Midscale |
- | - | - | - | ||
| Brand | Tier | Properties | Royalty | Documents | Owner Reviews | Engagement | |
|---|---|---|---|---|---|---|---|
Luxury
· 5 brands | |||||||
Conrad |
LuxuryLuxury / Upper Upscale |
- | - | - | - | ||
LXR Hotels & Resorts |
Luxury |
- | 5.0%
of gross room rev |
- | - | ||
NoMad HotelsLifestyle |
LuxuryLifestyle Luxury |
- | - | - | - | ||
Small Luxury Hotels of the World |
Luxury |
- | - | - | - | ||
Waldorf Astoria |
Luxury |
- | 5.0%
of gross room rev |
- | - | ||
Upper Upscale
· 1 brand | |||||||
Signia by Hilton |
Upper UpscaleUpper Upscale / Meetings |
- | - | - | - | ||
Upscale
· 11 brands | |||||||
Canopy by HiltonLifestyle |
UpscaleLifestyle Upscale |
- | 5.0%
of gross room rev |
- | - | ||
Curio CollectionLifestyle |
UpscaleLifestyle Upscale |
- | 5.0%
of gross room rev |
- | - | ||
DoubleTree |
Upscale |
- | 5.0%
of gross room rev |
- | - | ||
Graduate by HiltonLifestyle |
UpscaleLifestyle Upscale |
- | 5.0%
of gross room rev |
- | - | ||
Hilton Garden Inn |
UpscaleUpscale Select Service |
- | 5.5%
of gross room rev |
- | - | ||
Hilton Hotels & Resorts |
Upscale |
- | 5.0%
of gross room rev |
- | - | ||
Homewood SuitesExtended Stay |
UpscaleExtended Stay Upscale |
- | 3.5%
of gross room rev |
- | - | ||
Motto by HiltonLifestyle |
UpscaleLifestyle Midscale Upscale |
- | 3.0%
of gross room rev |
- | - | ||
Outset Collection by HiltonLifestyle |
UpscaleLifestyle Upscale |
- | 5.0%
of gross room rev |
- | - | ||
Tapestry CollectionLifestyle |
UpscaleLifestyle Upscale |
- | 5.0%
of gross room rev |
- | - | ||
Tempo by HiltonLifestyle |
UpscaleLifestyle Upscale |
- | 5.0%
of gross room rev |
- | - | ||
Upper Midscale
· 2 brands | |||||||
Embassy Suites |
Upper Midscale |
- | 5.5%
of gross room rev |
- | - | ||
Hampton by Hilton |
Upper Midscale |
- | 6.0%
of gross room rev |
- | - | ||
Midscale
· 3 brands | |||||||
Home2 SuitesExtended Stay |
MidscaleExtended Stay Midscale |
- | 6.0%
of gross room rev |
- | - | ||
LivSmart StudiosExtended Stay |
MidscaleExtended Stay Midscale Economy |
- | 6.0%
of gross room rev |
- | - | ||
Tru by Hilton |
Midscale |
- | 5.5%
of gross room rev |
- | - | ||
Economy
· 1 brand | |||||||
Spark by Hilton |
Economy |
- | 5.5%
of gross room rev |
- | - | ||
Other
· 2 brands | |||||||
AutoCamp |
OtherOutdoor Hospitality |
- | - | - | - | ||
Hilton Grand Vacations |
OtherTimeshare / Vacation Ownership |
- | - | - | - | ||
| Brand | Tier | Properties | Royalty | Documents | Owner Reviews | Engagement | |
|---|---|---|---|---|---|---|---|
Luxury
· 3 brands | |||||||
Hualuxe Hotels & Resorts |
Luxury |
- | - | - | - | ||
Regent |
Luxury |
- | - | - | - | ||
Six Senses |
Luxury |
- | - | - | - | ||
Upper Upscale
· 1 brand | |||||||
InterContinental |
Upper Upscale |
- | 6.0%
of gross room rev |
- | - | ||
Upscale
· 6 brands | |||||||
Crowne Plaza |
Upscale |
- | 5.0%
of gross room rev |
- | - | ||
EVEN Hotels |
UpscaleUpscale / Wellness |
- | 5.0%
of gross room rev |
- | - | ||
Hotel IndigoLifestyle |
UpscaleLifestyle Upscale Midscale |
- | 5.0%
of gross room rev |
- | - | ||
KimptonLifestyle |
UpscaleLifestyle Upscale / Boutique |
- | 6.0%
of gross room rev |
- | - | ||
Vignette CollectionLifestyle |
UpscaleLifestyle Upscale |
- | - | - | - | ||
voco |
UpscaleUpscale / Conversion |
- | - | - | - | ||
Upper Midscale
· 2 brands | |||||||
Holiday Inn |
Upper MidscaleMidscale / Upper Midscale Full Service |
- | 5.0%
of gross room rev |
- | - | ||
Holiday Inn Express |
Upper Midscale |
- | 6.0%
of gross room rev |
- |
1 | ||
Midscale
· 5 brands | |||||||
Atwell SuitesExtended Stay |
MidscaleExtended Stay Midscale+ |
- | 5.0%
of gross room rev |
- | - | ||
avid hotels |
MidscaleMidscale / Economy Midscale |
- | 5.0%
of gross room rev |
- | - | ||
Candlewood SuitesExtended Stay |
MidscaleExtended Stay Midscale Economy |
- | 5.5%
of gross room rev |
- | - | ||
Garner |
Midscale |
- | 5.5%
of gross room rev |
- | - | ||
Staybridge SuitesExtended Stay |
MidscaleExtended Stay Midscale+ |
- | 5.5%
of gross room rev |
- | - | ||
Other
· 2 brands | |||||||
Holiday Inn Club Vacations |
OtherVacation Ownership |
- | 5.0%
of gross room rev |
- | - | ||
Ruby HotelsLifestyle |
OtherLifestyle Premium |
- | - | - | - | ||
| Brand | Tier | Properties | Royalty | Documents | Owner Reviews | Engagement | |
|---|---|---|---|---|---|---|---|
Luxury
· 1 brand | |||||||
Registry Collection Hotels |
Luxury |
- | 5.0%
of gross room rev |
- | - | ||
Upper Upscale
· 2 brands | |||||||
Dolce Hotels & Resorts |
Upper UpscaleUpper Upscale / Meetings |
- | 5.0%
of gross room rev |
- | - | ||
Wyndham Grand |
Upper Upscale |
- | 5.0%
of gross room rev |
- | - | ||
Upscale
· 3 brands | |||||||
Trademark Collection by Wyndham |
Upscale |
- | 5.5%
of gross room rev |
- | - | ||
Tryp by WyndhamLifestyle |
UpscaleLifestyle Midscale Upscale |
- | 5.0%
of gross room rev |
- | - | ||
Wyndham |
Upscale |
- | - | - | - | ||
Upper Midscale
· 4 brands | |||||||
La Quinta |
Upper Midscale |
- | 6.0%
of gross room rev |
- | - | ||
Ramada |
Upper MidscaleMidscale / Upper Midscale |
- | 5.0%
of gross room rev |
- | - | ||
Wingate by Wyndham |
Upper Midscale |
- | 5.5%
of gross room rev |
- | - | ||
Wyndham Garden |
Upper MidscaleUpscale / Upper Midscale |
- | 5.0%
of gross room rev |
- | - | ||
Midscale
· 5 brands | |||||||
AmericInn |
Midscale |
- | 5.0%
of gross room rev |
- | - | ||
Baymont |
Midscale |
- | 5.0%
of gross room rev |
- | - | ||
Hawthorn SuitesExtended Stay |
MidscaleExtended Stay Midscale |
- | 5.5%
of gross room rev |
- | - | ||
Microtel Inn & Suites |
MidscaleEconomy / Economy Midscale |
- | 6.0%
of gross room rev |
- | - | ||
Ramada Encore by Wyndham |
MidscaleEconomy / Midscale |
- | 5.0%
of gross room rev |
- | - | ||
Economy
· 5 brands | |||||||
Days Inn |
Economy |
- | 5.5%
of gross room rev |
- | - | ||
ECHO Suites Extended StayExtended Stay |
EconomyExtended Stay Economy |
- | 5.5%
of gross room rev |
- | - | ||
Howard Johnson |
Economy |
- | 5.0%
of gross room rev |
- | - | ||
Super 8 |
Economy |
- | 5.5%
of gross room rev |
- |
3 | ||
Travelodge |
Economy |
- | 5.0%
of gross room rev |
- | - | ||
Other
· 1 brand | |||||||
Wyndham Alltra |
OtherAll-Inclusive |
- | - | - | - | ||
| Brand | Tier | Properties | Royalty | Documents | Owner Reviews | Engagement | |
|---|---|---|---|---|---|---|---|
Upper Upscale
· 1 brand | |||||||
Radisson Blu (Americas) |
Upper Upscale |
- | 5.0%
of gross room rev |
- | - | ||
Upscale
· 3 brands | |||||||
Ascend Hotel CollectionLifestyle |
UpscaleLifestyle Upscale / Soft Brand |
- | 5.5%
of gross room rev |
- | - | ||
Cambria Hotels |
Upscale |
- | 5.5%
of gross room rev |
- | - | ||
Radisson |
Upscale |
- | 5.5%
of gross room rev |
- | - | ||
Upper Midscale
· 3 brands | |||||||
Comfort Inn / Comfort Suites |
Upper Midscale |
- | 5.5%
of gross room rev |
- | - | ||
Country Inn & Suites by Radisson |
Upper Midscale |
- | 5.0%
of gross room rev |
- | - | ||
Park Inn & Suites by Radisson |
Upper Midscale |
- | 5.0%
of gross room rev |
- | - | ||
Midscale
· 5 brands | |||||||
Clarion / Clarion Pointe |
Midscale |
- | 5.5%
of gross room rev |
- | - | ||
Everhome SuitesExtended Stay |
MidscaleExtended Stay Midscale |
- | - | - | - | ||
MainStay SuitesExtended Stay |
MidscaleExtended Stay Midscale |
- | 5.0%
of gross room rev |
- | - | ||
Quality Inn / Quality Suites |
Midscale |
- | 5.5%
of gross room rev |
- | - | ||
Sleep Inn |
Midscale |
- | 5.5%
of gross room rev |
- | - | ||
Economy
· 4 brands | |||||||
Econo Lodge |
Economy |
- | 5.0%
of gross room rev |
- | - | ||
Rodeway Inn |
Economy |
- | 5.0%
of gross room rev |
- | - | ||
Suburban StudiosExtended Stay |
EconomyExtended Stay Economy |
- | 5.0%
of gross room rev |
- | - | ||
WoodSpring SuitesExtended Stay |
EconomyExtended Stay Economy |
- | - | - | - | ||
| Brand | Tier | Properties | Royalty | Documents | Owner Reviews | Engagement | |
|---|---|---|---|---|---|---|---|
Luxury
· 12 brands | |||||||
Alila |
Luxury |
- | - | - | - | ||
AndazLifestyle |
LuxuryLuxury / Lifestyle |
- | - | - | - | ||
Hyatt Zilara |
LuxuryLuxury All-Inclusive |
- | - | - | - | ||
Hyatt Ziva |
LuxuryLuxury All-Inclusive |
- | - | - | - | ||
Impression by Secrets |
LuxuryLuxury All-Inclusive |
- | - | - | - | ||
Miraval |
Luxury |
- | - | - | - | ||
Park Hyatt |
Luxury |
- | - | - | - | ||
Secrets Resorts & Spas |
LuxuryLuxury All-Inclusive |
- | - | - | - | ||
The StandardLifestyle |
LuxuryLifestyle Luxury |
- | - | - | - | ||
The Unbound Collection by HyattSoft Brand |
LuxuryLuxury / Soft Brand |
- | 7.0%
of gross room rev |
- | - | ||
Thompson HotelsLifestyle |
LuxuryLuxury / Lifestyle |
- | - | - | - | ||
Zoëtry Wellness & Spa Resorts |
LuxuryLuxury All-Inclusive |
- | - | - | - | ||
Upper Upscale
· 5 brands | |||||||
Breathless Resorts & Spas |
Upper UpscaleUpper Upscale All-Inclusive |
- | - | - | - | ||
Destination by HyattSoft Brand |
Upper UpscaleUpper Upscale / Soft Brand |
- | 7.0%
of gross room rev |
- | - | ||
Dreams Resorts & Spas |
Upper UpscaleUpper Upscale All-Inclusive |
- | - | - | - | ||
Grand Hyatt |
Upper Upscale |
- | - | - | - | ||
Hyatt Regency |
Upper Upscale |
- | 6.0%
of gross room rev |
- | - | ||
Upscale
· 3 brands | |||||||
Dream HotelsLifestyle |
UpscaleLifestyle Upscale |
- | - | - | - | ||
Hyatt CentricLifestyle |
UpscaleUpscale / Lifestyle |
- | 5.0%
of gross room rev |
- | - | ||
JdV by HyattSoft Brand |
UpscaleUpscale / Soft Brand |
- | 7.0%
of gross room rev |
- | - | ||
Upper Midscale
· 2 brands | |||||||
Hyatt HouseExtended Stay |
Upper MidscaleUpper Midscale / Extended Stay |
- | 5.0%
of gross room rev |
- | - | ||
Hyatt Place |
Upper Midscale |
- | 5.0%
of gross room rev |
- | - | ||
Midscale
· 5 brands | |||||||
Caption by HyattLifestyle |
MidscaleMidscale / Lifestyle |
- | 5.0%
of gross room rev |
- | - | ||
Hyatt Select |
Midscale |
- | 5.0%
of gross room rev |
- | - | ||
Hyatt StudiosExtended Stay |
MidscaleExtended Stay Midscale |
- | 5.0%
of gross room rev |
- | - | ||
Sunscape Resorts & Spas |
MidscaleMidscale All-Inclusive |
- | - | - | - | ||
Unscripted by HyattLifestyle |
MidscaleLifestyle Midscale |
- | 5.0%
of gross room rev |
- | - | ||
Other
· 4 brands | |||||||
Alua Hotels & Resorts |
OtherAll-Inclusive |
- | - | - | - | ||
Bahia Principe Hotels & Resorts |
OtherAll-Inclusive |
- | - | - | - | ||
Hyatt Vacation Club |
OtherTimeshare / Vacation Ownership |
- | - | - | - | ||
Hyatt Vivid Hotels & Resorts |
OtherAll-Inclusive |
- | - | - | - | ||
| Brand | Tier | Properties | Royalty | Documents | Owner Reviews | Engagement | |
|---|---|---|---|---|---|---|---|
Luxury
· 1 brand | |||||||
WorldHotels Luxury |
Luxury |
- | - | - | - | ||
Upper Upscale
· 1 brand | |||||||
WorldHotels Elite |
Upper Upscale |
- | - | - | - | ||
Upscale
· 7 brands | |||||||
AidenLifestyle |
UpscaleLifestyle Upscale / Boutique |
- | - | - | - | ||
Best Western Premier |
Upscale |
- | - | - | - | ||
BW Premier CollectionSoft Brand |
UpscaleUpscale / Soft Brand |
- | - | - | - | ||
BW Signature CollectionSoft Brand |
UpscaleUpscale / Soft Brand |
- | - | - | - | ||
SadieLifestyle |
UpscaleLifestyle Upscale / Boutique |
- | - | - | - | ||
WorldHotels CraftedLifestyle |
UpscaleUpscale / Lifestyle |
- | - | - | - | ||
WorldHotels Distinctive |
Upscale |
- | - | - | - | ||
Upper Midscale
· 2 brands | |||||||
Best Western Plus |
Upper Midscale |
- | - | - | - | ||
GLoLifestyle |
Upper MidscaleLifestyle Upper Midscale |
- | - | - | - | ||
Midscale
· 4 brands | |||||||
Best Western |
Midscale |
- | - | - | - | ||
Executive Residency by Best WesternExtended Stay |
MidscaleExtended Stay Midscale |
- | - | - | - | ||
SureStay Plus |
MidscaleEconomy / Economy Midscale |
- | 4.0%
of gross room rev |
- | - | ||
VibLifestyle |
MidscaleLifestyle Midscale |
- | - | - | - | ||
Economy
· 2 brands | |||||||
SureStay |
Economy |
- | 4.0%
of gross room rev |
- | - | ||
SureStay StudioExtended Stay |
EconomyExtended Stay Economy |
- | 4.0%
of gross room rev |
- | - | ||
| Brand | Tier | Properties | Royalty | Documents | Owner Reviews | Engagement | |
|---|---|---|---|---|---|---|---|
Luxury
· 7 brands | |||||||
21c Museum HotelsLifestyle |
LuxuryLifestyle Luxury |
- | - | - | - | ||
Banyan Tree |
LuxuryLuxury Resort |
- | - | - | - | ||
FaenaLifestyle |
LuxuryUltra Luxury / Lifestyle |
- | - | - | - | ||
Fairmont |
Luxury |
- | - | - | - | ||
Mantis |
LuxuryEco Luxury |
- | - | - | - | ||
Raffles |
LuxuryUltra Luxury |
- | - | - | - | ||
Sofitel |
Luxury |
- | - | - | - | ||
Upper Upscale
· 1 brand | |||||||
Pullman |
Upper Upscale |
- | - | - | - | ||
Upscale
· 3 brands | |||||||
MGalleryLifestyle |
UpscaleLifestyle Upscale |
- | - | - | - | ||
Mövenpick |
Upscale |
- | - | - | - | ||
Swissôtel |
Upscale |
- | - | - | - | ||
Upper Midscale
· 1 brand | |||||||
Novotel |
Upper Midscale |
- | - | - | - | ||
Midscale
· 1 brand | |||||||
Mercure |
Midscale |
- | - | - | - | ||
Economy
· 1 brand | |||||||
ibis |
Economy |
- | - | - | - | ||
| Brand | Tier | Properties | Royalty | Documents | Owner Reviews | Engagement | |
|---|---|---|---|---|---|---|---|
Luxury
· 1 brand | |||||||
Radisson Collection |
LuxuryLuxury / Upper Upscale |
- | 5.5%
of gross room rev |
- | - | ||
Upper Upscale
· 1 brand | |||||||
Radisson Blu |
Upper Upscale |
- | 5.0%
of gross room rev |
- | - | ||
Upscale
· 4 brands | |||||||
Park Plaza |
Upscale |
- | - | - | - | ||
Radisson |
Upscale |
- | 5.5%
of gross room rev |
- | - | ||
Radisson IndividualsSoft Brand |
UpscaleUpscale / Soft Brand |
- | 5.5%
of gross room rev |
- | - | ||
Radisson REDLifestyle |
UpscaleLifestyle Upscale |
- | 5.5%
of gross room rev |
- | - | ||
Midscale
· 2 brands | |||||||
Park Inn by Radisson |
Midscale |
- | 5.0%
of gross room rev |
- | - | ||
Prize by RadissonLifestyle |
MidscaleMidscale / Lifestyle |
- | 5.5%
of gross room rev |
- | - | ||
Other
· 1 brand | |||||||
art'otelLifestyle |
OtherLifestyle Premium |
- | - | - | - | ||
| Brand | Tier | Properties | Royalty | Documents | Owner Reviews | Engagement | |
|---|---|---|---|---|---|---|---|
Upper Upscale
· 1 brand | |||||||
Royal Sonesta |
Upper UpscaleUpscale / Upper Upscale |
- | 5.0%
of gross room rev |
- | - | ||
Upscale
· 2 brands | |||||||
Sonesta Hotels & Resorts |
Upscale |
- | 5.0%
of gross room rev |
- | - | ||
The James (by Sonesta)Lifestyle |
UpscaleLifestyle Upscale / Boutique |
- | 5.0%
of gross room rev |
- | - | ||
Upper Midscale
· 1 brand | |||||||
Sonesta Select |
Upper Midscale |
- | 5.0%
of gross room rev |
- | - | ||
Midscale
· 2 brands | |||||||
Sonesta ES SuitesExtended Stay |
MidscaleExtended Stay Midscale |
- | 5.0%
of gross room rev |
- | - | ||
Sonesta Simply SuitesExtended Stay |
MidscaleExtended Stay Midscale Economy |
- | 5.0%
of gross room rev |
- | - | ||
| Brand | Tier | Properties | Royalty | Documents | Owner Reviews | Engagement | |
|---|---|---|---|---|---|---|---|
Midscale
· 1 brand | |||||||
The Red CollectionLifestyle |
MidscaleLifestyle Midscale |
- | 5.0%
of gross room rev |
- | - | ||
Economy
· 3 brands | |||||||
HomeTowne Studios by Red RoofExtended Stay |
EconomyExtended Stay Economy |
- | 5.5%
of gross room rev |
- | - | ||
Red Roof Inn |
Economy |
- | 5.0%
of gross room rev |
- | - | ||
Red Roof PLUS+ |
EconomyEconomy+ |
- | 5.0%
of gross room rev |
- | - | ||
| Brand | Tier | Properties | Royalty | Documents | Owner Reviews | Engagement | |
|---|---|---|---|---|---|---|---|
Upscale
· 1 brand | |||||||
Drury Plaza Hotel |
Upscale |
- | - | - | - | ||
Upper Midscale
· 1 brand | |||||||
Drury Inn & Suites |
Upper Midscale |
- | - | - | - | ||
Midscale
· 1 brand | |||||||
Pear Tree Inn |
MidscaleMidscale / Economy |
- | - | - | - | ||
| Brand | Tier | Properties | Royalty | Documents | Owner Reviews | Engagement | |
|---|---|---|---|---|---|---|---|
Midscale
· 2 brands | |||||||
Extended Stay AmericaExtended Stay |
MidscaleExtended Stay Economy / Midscale |
- | 5.5%
of gross room rev |
- | - | ||
Extended Stay America Premier SuitesExtended Stay |
MidscaleExtended Stay Midscale+ |
- | 5.5%
of gross room rev |
- | - | ||
Economy
· 1 brand | |||||||
Extended Stay America Select SuitesExtended Stay |
EconomyExtended Stay Economy |
- | 5.5%
of gross room rev |
- | - | ||
Understanding Hotel Brand Portfolios & Chain-Scale Tiers
The global hotel industry is dominated by a handful of large parent companies — Marriott, Hilton, IHG, Wyndham, Choice, and Hyatt — each operating a portfolio of dozens of brands spanning every chain-scale tier from Luxury to Economy. For hotel owners, operators, and franchise investors, understanding where a brand sits within its parent's portfolio (and within the industry's chain-scale hierarchy) is the foundation of any sound franchise decision.
This portal organizes 199 brands across 14 parent companies by both axes: parent portfolio first (so you can see all of Marriott's brands side-by-side), then chain-scale tier within each portfolio (Luxury → Upper Upscale → Upscale → Upper Midscale → Midscale → Economy). The "Real Costs" and "FDD" buttons surface the two highest-value documents for any franchise decision: real owner-reported invoices and the Franchise Disclosure Document the FTC requires every franchisor to publish.
Frequently Asked Questions
- What are the chain-scale tiers and how are they defined?
- The hotel industry classifies brands into six chain-scale tiers based on average daily rate (ADR), service level, and target guest: Luxury (Ritz-Carlton, St. Regis, Four Seasons), Upper Upscale (Marriott Hotels, Sheraton, Hilton), Upscale (Courtyard, Hilton Garden Inn, Hyatt Place), Upper Midscale (Hampton Inn, Fairfield Inn, Holiday Inn Express), Midscale (Best Western, La Quinta, Comfort Inn), and Economy (Days Inn, Super 8, Microtel). STR (Smith Travel Research) maintains the canonical tier assignments used industry-wide.
- Why group brands by parent company?
- Parent-company economics matter to owners. Loyalty program reach, distribution leverage, FF&E approved-vendor lists, and PIP cycles all roll up to the parent. An owner deciding between Hampton Inn (Hilton family) and Fairfield Inn (Marriott family) is really deciding between two ecosystems — including which loyalty program (Honors vs Bonvoy) will feed bookings to the property. Grouping by parent makes those ecosystem decisions visible at a glance.
- What is an FDD and why does it matter?
- The Franchise Disclosure Document (FDD) is a 23-item document the FTC requires every franchisor to publish annually. It contains the binding fee schedule (Item 6: ongoing royalty, marketing fund, technology fees), the investment range (Item 7), territory rights (Item 12), and renewal/transfer terms (Item 17) — the things that determine whether a franchise deal will pencil out. Always read the current-year FDD before signing.
- What's the difference between FDD fees and "Real Costs"?
- The FDD shows the franchisor's published fee schedule. "Real Costs" are owner-reported actuals from operating franchisees — including the line items the FDD doesn't itemize (PIP cost overruns, mandated PMS / channel manager fees, quality assurance audit pass-through). Reading both side-by-side is the only way to understand the true cost-of-flag for any brand.