Distribution snapshot
How Kayak treats owners
Commission
CPC ($0.50-$5)
Fair
Payment speed
CPC (Cost Per Click)
Standard
Cancel risk
N/A
Moderate
Market trend
Stable
Stable
Sources: official partner portals, CloudBeds 2026, StayFi, Mirai Research.
Kayak
Part of Booking HoldingsMetasearch / ReferralCommission CPC ($0.50-$5)No owner reviews yet
Owner sentiment
What owners say about Kayak
Pros
- Pay per click not per booking — if you convert well, it's cheaper than commission. Good for price-comparison shoppers.
Cons
- CPC costs add up fast in competitive markets. No guarantee of conversion. Need strong direct booking engine.
Distribution strategy tip
Only invest in Kayak CPC if your direct booking engine converts at 5%+ and you track ROI closely. Start small.
About this channel
How Kayak sends business
How they send business
Clicks or meta-book sends traffic either to you or to an OTA
Commission and payment
Guest ultimately pays whoever they book through
Notes for hotel owners
Cost-per-click / CPA spend. You are competing next to OTAs with your own rate.
Same parent company
Other channels under Booking Holdings
Booking Holdings runs 4 channels. Support lines and partner portals are usually shared across the family — one relationship can unlock all of them.